B O E G E

Met Noriko today at Cafe Pause who is working for Beno Lavaud of the Tokyo fashion brand BOEGE--a unique line of men's wear.

Beno (shown modeling his brand above) is a French designer, with a background in cosmetics, now based in Tokyo. Created for professionals in their 30's, his men's wear is an interesting fusion of casual, soft cotton fabrics with formal features like cuffs and standing collars. Available in a mind-numbing 50 colors "specially created for the brand...each tone tells a special story, thought or emotion."

BOEGE has a shop in Isetan Men's (Shinjuku, 6F) and in others shops around Japan, Europe and in Beverly Hills.